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How exactly to name your website and choose your domain name! There are few tips, some are recommending domain name to contain keywords, and some are prefer domain name with own company name in it. Well, here are the good tips that help you to choose a domain name for your website and it is the best way to choose domain name, regardless you are newbies or professional, choosing domain name are an art of its own.

Ask yourself this, are you an internet marketer or are your running an offline business.

1. If you are solely an internet marketer or selling online, then its best to have domain name that containing the keywords in it. For example you are selling christmas gift online and having an online shopping site. You can now choose domain name that contain the keyword “christmas” or “xmas”… follow by “gift”…. Well, you now have two keyword and christmas is the primary keyword. And you can choose alternative keyword like “present” or “shopping” or “online”. Now give your keyword some dance, for example “ChristmasPresents”, “ChristmasGifts”, “ChristmasOnline”, “ChristmasStore”, “SantaStore”, and many more. Why choose domain name with keyword. If you are internet marketer, you are an merchant selling product from various supplier and brand, hence its best to stick to your store name and purpose, be specific. They know your website is about christmas gift once see the domain name itself, no guessing require!
2. If you are pushing business online and going dot com, then we would suggest choosing domain name with your brand name in it. Let say if you are Interior design company, what you are offering is house renovation service and interior design services, there is no own product to sell, and you are selling your own services. If you are choosing domain name with “interiordesignservice”… its ok, but its too anonymous. We would recommend domain name with your company name or brand in it, you want to create a brand awareness here, and promote your company name. For offline business, usually you will have alot of offline promotion and compaign running, and its best to refer your customer to your company website with your own brand name in it, keeping them inside and avoid from them search online for more “interior design service”.. once they hit google search for those keywords, most likely they are going somewhere else and never return.
3. There is no right or wrong in choosing either a keyword based domain or a brand name based domain name, if you are going to push your brand name then stick to it and use it for your domain name as well.

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